What is MNML? It's about minimalism, and why it’s important today. It’s about stuff, and how it has come to overwhelm us. It’s about distractions and commitments and a neverending task list. It’s about the culture of more, of bigger, of consumption. It’s about how less is the answer.

Minimalism is a way of eschewing the non-essential in order to focus on what’s truly important, what gives our lives meaning, what gives us joy and value.

Here at MNML, we build simple things. There are no set rules. There's no one way. Just simple products that work.